流媒体纽约预览:订阅处方与菲罗, 得了, Lightswitch, 和Hub娱乐研究
流媒体回归纽约市, 数字媒体世界的中心, 5月20-22日 纽约流媒体，由 媒体行业制图师埃文·夏皮罗 并与流媒体编辑团队共同策划. 坐落在曼哈顿的中城东区，光彩夺目 纽约巴克莱洲际酒店, 纽约流媒体 features three days of engaging programming on cutting-edge topics and packed with dynamic panelists and keynote speakers from the upper ranks of the media firmament. 在这个预览系列中, we’ll zoom in for a close-up look at key sessions in the program and the expert speakers who will bring them to life.
5月21日，周二，联合创始人 & 的首席执行官 Lightswitch, 莫妮卡·维拉尔, will moderate an all-star panel exploring the ever-shifting landscape of subscription streaming television. 已确认的小组成员包括Mark Loughney，高级顾问， Hub娱乐研究Giles Tongue，营销副总裁 得了以及商业发展与合作主管亚当·萨尔蒙斯， 菲罗.
标题为“订阅处方”,” the panel will explore 如何 market shifts and strategic innovations are changing the mechanics of subscription to increase value and create a better experience.
得了 VP Marketing Giles Tongue posed this question at last year's MWC Barcelona s如何: "If we are going to continue to grow this estimated 200 billion subscription economy, 那么我们需要为订阅者做些什么来实现这一目标呢?"
得了的最新报告揭示了一些需要解决的问题 订阅大战调查报告，于2024年3月出版. 在5,调查了000名订户, 35%的人说他们不知道自己在订阅上花了多少钱, 36%的人为他们从未使用过的订阅付费.
“从调查结果中可以清楚地看出，订阅经济 我们预测它会在2024年达到平流层—is at risk of becoming a victim of its own success," Tongue writes in his summary of the report. “随着人们注册一个不断扩大的内容和服务生态系统, 密切关注他们所有的订阅正在成为一项挑战——甚至令人恼火."
从 得了订阅大战报告2024. 经许可使用.
小组成员Mark Loughney, Hub娱乐研究高级顾问, is a media executive and industry leader with more than 25 years of experience in consumer insights and media measurement. “One of the biggest changes to the streaming subscription landscape over the past year has been the introduction of lower-cost ad-supported tiers by formerly ad-free services,拉夫尼说. “Netflix, 迪斯尼, and most recently Amazon Prime Video have successfully rolled out ad-supported offerings with little objection from consumers. It’s a win for consumers who will have more choices among service features and subscriptions. 同时, streamers can expect the lower-cost tiers to attract new subscribers and reduce churn among current customers, 同时通过广告销售增加收入.”
作为菲罗公司的业务发展和合作主管, Adam Salmons is responsible for overseeing relationships with several of 菲罗’s content partners and has been integral in expanding 菲罗’s offering to include add-ons and FAST channels. 在加入菲罗之前，Salmons是内容策略经理 & Acquisition at Verizon, helping to advance Verizon’s Fios TV and digital video endeavors. 亚当在媒体行业的职业生涯始于HBO的金融分析师, where he was focused on financial strategy for HBO’s domestic network 分布 group.
“我们相信，一场伟大的重新捆绑即将到来，要么是通过企业管理，要么是通过互联网&一种免费服务之间的活动或战略伙伴关系。. “Streamers are fighting hard to keep customers’ attention and reduce churn at a time when these customers are feeling pain in their wallets from higher prices on everyday goods. We are seeing less willingness for people to subscribe to more and more streaming services, and believe new bundles will provide value for subscribers and improved churn for streamers."
该小组的主持人莫妮卡·维拉尔是联合创始人 & Lightswitch首席执行官, 为DTC订阅服务构建的定价和打包平台, has spent over a decade in subscription product and growth for companies like T-移动, 苹果, 和美国运通. "Whether they’re 利基市场 or scale, every subscription business still needs to grow," she says. “而且内容费用更少, 用户流失增加, 更低的AD效率, 他们需要更聪明地了解增长的来源. 在这个面板中, 我们将探讨订阅经济走向的最新思路, 对任何订阅流媒体业务都有实际的见解."
“订阅处方”将于5月21日纽约流媒体节的第二天举行. 请查看 完整程序在这里 了解更多关于会议的精彩内容.
今天注册流媒体纽约! 早鸟价格(100美元折扣)在4月19日之前有效.
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